Ferrero didn’t change Nutella for 61 years. Then they added peanuts.
Nutella Peanut is officially available nationwide as of April 15, 2026, marking the first flavor innovation in the brand’s entire history. The new spread blends the signature hazelnut-cocoa creaminess of the original with the rich, roasted flavor of peanuts — and it took five years of development to get there.
It’s not a replacement for the original. It’s not peanut butter with Nutella branding. It’s something distinctly its own — and the early response suggests Ferrero got it right.
What Makes Nutella Peanut Different From the Original
The most important thing to understand about Nutella Peanut is what it isn’t: it’s not simply the classic spread with peanuts swapped in for hazelnuts.
The hazelnut-cocoa foundation that defines Nutella is still there. What Nutella Peanut adds is a layer of roasted peanut flavor that sits alongside it — creating a spread that’s peanut-forward without abandoning the character that made the original iconic. The result is described as a slightly saltier, richer experience that rounds out the sweetness of the classic spread rather than replacing it.
The texture is also slightly thinner than the original, which makes it easier to drizzle, dip, and spread without the resistance you sometimes get from a thick jar that’s been sitting in the pantry.
Why This Is a Bigger Deal Than It Sounds
Nutella has existed since 1964. In over six decades, the brand never once introduced a new flavor — not in Europe, not in the U.S., not anywhere. That’s not an accident. Ferrero built one of the most recognizable grocery products in the world on the back of a single recipe, and the brand has been famously reluctant to touch it.
Nutella Peanut took five years to develop. According to Ferrero North America President Michael Lindsey, the launch is “a defining moment” for the company, and the product was specifically crafted to suit American tastes — where peanut products are deeply embedded in food culture in a way they aren’t in Europe.
The new spread is also manufactured at a facility in Franklin Park, Illinois — part of Ferrero’s investment in its U.S. production footprint.
A Notable Bonus for Dairy-Free Shoppers
Worth flagging: Nutella Peanut does not contain milk, unlike the original Nutella, which contains skim milk as an ingredient. The label does note a risk of cross-contamination with dairy, but the product itself is formulated without it — a meaningful distinction for anyone following a dairy-free diet.
Allergens listed on the label include peanuts, tree nuts, and soy.
How to Use It
Nutella Peanut works in essentially any application where you’d reach for regular Nutella or peanut butter:
- Spread on toast, bagels, or fresh bread
- Drizzled over ice cream or pancakes
- Used as a dip for apple slices, pretzels, or cookies
- Swirled into oatmeal or yogurt
- Baked into thumbprint cookies or brownies in place of regular Nutella
The slightly thinner consistency makes it particularly well-suited for drizzling and dipping without the structural risk you get with thicker spreads.
NYC Pop-Up Coming in May
Ferrero is also celebrating the launch with a free, open-to-the-public Nutella Peanut Pop-Up in New York City’s NoHo neighborhood at 372 Lafayette Street on May 16–17. The event features games, prizes, and free Nutella Peanut sandwiches and dippable snacks — no ticket or reservation required.
Where to Find It
Nutella Peanut is available nationwide at major retailers. Aldi shoppers can expect it on shelves beginning April 22. It’s also available on Amazon for delivery. Keep an eye out wherever you currently buy Nutella.
The Bottom Line
Nutella Peanut is available nationwide now — the first new flavor Nutella has introduced in over 60 years. It layers roasted peanut flavor on top of the classic hazelnut-cocoa base, comes in a slightly thinner consistency, and contains no milk. If you’ve ever wished Nutella and peanut butter could occupy the same jar, the wait is over.
