Ten years is a long time to wait for a cookie.
Oreo’s Cinnamon Bun flavor — one of the brand’s top 10 most-requested discontinued cookies of all time — is officially returning to U.S. shelves for a limited time, with a nationwide launch date of July 6. Early packs have already been spotted at Target and Walmart, with at least one shopper calling the taste “phenomenal.”
For context on just how devoted this fan base is: some Americans have been ordering the cookies imported from Canada — where Cinnamon Bun Oreos never left shelves — at around $11 per package. That’s how much they missed them.
What They Taste Like
The Cinnamon Bun Oreo pairs cinnamon-flavored wafers with a cinnamon bun-flavored creme — a double dose of cinnamon that reviewers from the original 2016 release consistently described as one of the more accurate flavor translations Oreo has ever pulled off.
“Like Cinnamon Toast Crunch in cookie form,” one reviewer wrote when they first launched. Others called them “far better than Cinnabon cinnamon rolls.” The “GOAT” designation that fans use for this flavor is not casual hyperbole — this is a cookie that genuinely earned its reputation before disappearing.
The recipe appears to be the same original formula that launched in January 2016, not a reformulation.
Part of Oreo’s Broader Flavor Comeback Wave
The Cinnamon Bun return is part of a broader pattern of Oreo bringing back discontinued flavors in 2026. At the end of 2025, Oreo ran a fan vote through its “Oreoverse” platform where consumers chose from 13 discontinued cookies they wanted to see return. The brand has not officially confirmed the Cinnamon Bun launch is a direct result of that vote, but the timing is notable — S’moreos already returned to shelves earlier this year, and Cinnamon Bun follows.
It’s the second Oreo launch worth paying attention to this month, following the debut of the BTS collaboration cookie earlier in June — which itself followed the Firecracker Pop and Campfire S’more limited editions. Oreo is having a summer.
Don’t Wait for July 6
The official nationwide launch date is July 6, but given that packs are already appearing at Target and Walmart, checking your local store now is worth the trip. Limited-time Oreo flavors can disappear from shelves faster than their stated windows, especially ones with ten years of built-up demand behind them.
The Bottom Line
Oreo Cinnamon Bun cookies — cinnamon wafers with cinnamon bun-flavored creme — are returning to U.S. shelves for a limited time beginning July 6, with early packs already spotted at Target and Walmart. It’s the first time the flavor has been available in the U.S. since 2016. If you’ve been ordering them from Canada, your wait is over.
