National Ice Cream Day is today — and Ben & Jerry’s timed its newest limited batch flavor perfectly.
Razz Up! is in Scoop Shops now and heading to grocery store pints soon, built around a flavor combination that’s been underrepresented in the premium ice cream space: black raspberry. The brand describes it simply as “indulgent black raspberry ice cream with swirls of raspberry and crackling fudge chunk pieces. Yes, it really does crackle.”
That last line is doing a lot of work — and early visitors to Scoop Shops confirm it’s accurate.
What’s in It
Black raspberry ice cream — the base flavor, which sits somewhere between traditional berry sweetness and a more tart, complex fruit note. Black raspberry is distinct from red raspberry; it has a deeper, almost wine-like quality that gives it more dimension than a standard berry ice cream.
Red raspberry swirl — an additional layer of raspberry flavor threaded through the black raspberry base, amplifying the fruit character without becoming one-note.
Crackling fudge chunk pieces — the textural hook. The crackling effect comes from popping candy-style technology embedded in the fudge pieces, which creates a subtle snap and crackle sensation as the pieces melt. It’s a sensory detail that elevates the eating experience in a way that’s difficult to describe and easier to just try.
Where to Get It
Razz Up! is available now at Ben & Jerry’s Scoop Shops nationwide — more than 200 locations. Pint availability at grocery stores is rolling out soon, though no specific retail date has been confirmed. Check benjerry.com for a Scoop Shop locator.
With National Ice Cream Day today, a Scoop Shop visit is well-timed.
The Bottom Line
Ben & Jerry’s Razz Up! — black raspberry ice cream with raspberry swirl and crackling fudge pieces — is in Scoop Shops now just ahead of National Ice Cream Day on July 20. Grocery store pints are coming soon. If you’ve never experienced crackling fudge in an ice cream before, this is a strong reason to seek it out.
