The brand that arguably invented the charcuterie board concept for American children just took it to its logical next step.
Lunchables introduced Snackables this week — its first-ever double snack pack designed specifically for sharing. Available now at participating retailers nationwide for $2.99 per two-pack, Snackables are the brand’s most direct play yet at the adult snacking market, arriving as portable mini cheese boards rather than lunchbox staples. And in a move that could only come from a brand leaning hard into Gen Z culture, the launch includes a wearable mini charcuterie board ring dropping June 8.
What’s in a Snackable
Each $2.99 two-pack snaps apart into two separate compartments — one for each person, or both for you — and comes in two varieties:
Cheddar Cheese Snackables — Natural cheddar cheese and mini crackers paired with Welch’s Reduced Sugar Mixed Berry Fruit Snacks. It’s the classic savory-sweet pairing, and the reduced-sugar fruit snacks are a parent-friendly detail that signals who Kraft Heinz is also trying to reach.
Colby Jack Cheese Snackables — Smooth Colby Jack cheese with mini crackers and mini chocolate chip graham bear cookies. The Colby Jack and chocolate chip combination leans into the savory-sweet territory that has defined so much successful snack innovation over the past few years.
Both varieties deliver 5 grams of protein per pack, and both are designed to snap apart cleanly down the middle so two people can share without transferring food between containers.
Why Lunchables Is Going After Adult Snackers
The timing of this launch is no accident. Nearly half of consumers report two to three snacking occasions per day, and the grab-and-go snack format has become one of the fastest-growing segments in the category. Lunchables has always owned the under-12 demographic, but Snackables is a clear attempt to follow its original fanbase into adulthood — targeting the millennials and Gen Z consumers who grew up with the brand and have since developed a full-blown charcuterie board obsession.
“As the original charcuterie kit brand, we’re putting a spin on our most iconic ingredients with Snackables, creating a snack kids will love and parents can feel good about serving to their families,” said Brittany Piszynski, Director of Marketing for Lunchables.
The dual-compartment format is also a meaningful design evolution. By building the snack to be split rather than eaten alone, Lunchables is positioning Snackables as a social food — something you share at your desk, on a road trip, or at a casual hangout — rather than just a convenient solo snack.
The CharcuteRING: Yes, It’s Real
The most talked-about element of the launch has nothing to do with the food itself.
The Snackables CharcuteRING is a wearable mini charcuterie board ring — literally a ring-shaped accessory designed to hold Snackables ingredients while you eat. It’s a direct nod to the friendship bracelet and jewelry trend that’s been dominating Gen Z culture, and it’s generating a predictable mix of “wait, what?” and genuine enthusiasm online.
The CharcuteRING drops June 8 — National Best Friends Day — and will be available while supplies last. Early access sign-up is open now at lunchables.com/Charcutering. Given the social media energy around the launch, these will likely move quickly.
Where to Find Snackables
Snackables are available now at participating retailers nationwide in the snack aisle — not the deli or lunchbox section. At $2.99 per two-pack, they’re priced competitively against similar grab-and-go snack formats from brands like Sargento and BabyBel.
The Bottom Line
Lunchables Snackables — available in Cheddar and Colby Jack varieties — are in stores now at $2.99 per two-pack. They’re the brand’s first double snack pack, designed to split and share, with 5 grams of protein per serving. The CharcuteRING merch drop follows on June 8 for National Best Friends Day. Sign up for early access at lunchables.com/Charcutering.
